LUFF is derived from creator, Erica Hobson’s, lifetime love of fashion and art. Due to her passion and lack of representation of female black designers, she founded her clothing brand, “LUFF”.
LUFF is a clothing brand comprised of exclusive custom transitional wear made by hand. With the use of unconventional fabrics for everyday wear, products will last a lifetime.
In less than a year, LUFF has been featured in several fashion shows displaying collections inspired by Impressionism and Post- Impressionism. Her debut collection was inspired by Van Gogh’s “Almond Blossom”. From there she has created a niche of displaying designs as “Walking Art”. LUFF inspires to be a staple in the fashion industry.