By Saeah Weldon via Cosmopolitan

2020 (and, TBH, 2021) came for them and their mess. But you still can’t quit their content. Behold.

My screen-time report haunts my dreams.

FUN FACT
31% of you do a background check (aka a google) before smashing Follow.

Who do you consider to be an influencer?
42% People who are verified, profit off their posts, and have more than 25K followers.
30% Those who make #ad money from their content.
14% Someone with at least 25K followers.
14% Anyone with a blue check mark.

When’s the last time you followed a new-to-you influencer?
65% Within the past couple of months.
19% Pre-COVID-19.
9% Today.
7% I don’t follow any influencers.

Have you ever bought something bc an influencer promo’d it?
45% Yes, obviously.
55% Uh, nope.

When’s the last time you unfollowed an influencer?
66% Within the past couple of months.
19% Today.
9% Pre-COVID-19.
6% I don’t follow any influencers.

What made you hit that Unfollow? [Check all that apply.]
57% Their content got boring.
47% They made me feel bad about myself.
44% Their vacays and partying during COVID-19.
36% They didn’t speak up about current events.
29% They sold diet products.
11% They posted about politics.

Do you think influencers are over?
39% Eh, I want them to be.
34% Never.
27% Yep, absolutely.


PHOTO:SHUTTERSTOCK.