By Saeah Weldon via Cosmopolitan
2020 (and, TBH, 2021) came for them and their mess. But you still can’t quit their content. Behold.
My screen-time report haunts my dreams.
31% of you do a background check (aka a google) before smashing Follow.
Who do you consider to be an influencer?
42% People who are verified, profit off their posts, and have more than 25K followers.
30% Those who make #ad money from their content.
14% Someone with at least 25K followers.
14% Anyone with a blue check mark.
When’s the last time you followed a new-to-you influencer?
65% Within the past couple of months.
7% I don’t follow any influencers.
Have you ever bought something bc an influencer promo’d it?
45% Yes, obviously.
55% Uh, nope.
When’s the last time you unfollowed an influencer?
66% Within the past couple of months.
6% I don’t follow any influencers.
What made you hit that Unfollow? [Check all that apply.]
57% Their content got boring.
47% They made me feel bad about myself.
44% Their vacays and partying during COVID-19.
36% They didn’t speak up about current events.
29% They sold diet products.
11% They posted about politics.
Do you think influencers are over?
39% Eh, I want them to be.
27% Yep, absolutely.